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Lexington company named a top marketer by Advertising Age

Laura's Lean Beef Co. has been selected by Advertising Age, an ad industry trade publication, as one of the top 50 marketers for 2007.

For the annual Top 50 list, Advertising Age identifies companies that have executed unique and effective brand marketing strategies.

Other companies and products honored this year include Apple's iPhone, Smart Balance buttery spread and Dannon's Activia yogurt.

In a news release, Lexington, Ky.-based Laura's Lean Beef said its marketing strategy this year included:

A two-month Weight Watchers.com advertising campaign during grilling season, A year-long direct mail campaign to the company's database of more than 350,000 customers and health professionals, A targeted marketing campaign to dietitians and diabetes educators through their national organizations and conventions, An in-store marketing campaign targeting moms and singles with quick, low-fat recipes available at point of sale, And a blog by Laura Freeman, founder, president and CEO of Laura's Lean Beef.


Debunking the Reagan Myth

I understand why conservatives want to rewrite history and pretend that these good things happened while a Republican was in office - or claim, implausibly, that the 1981 Reagan tax cut somehow deserves credit for positive economic developments that didn't happen until 14 or more years had passed. (Does Richard Nixon get credit for "Morning in America"?)

But why would a self-proclaimed progressive say anything that lends credibility to this rewriting of history - particularly right now, when Reaganomics has just failed all over again?

Like Ronald Reagan, President Bush began his term in office with big tax cuts for the rich and promises that the benefits would trickle down to the middle class. Like Reagan, he also began his term with an economic slump, then claimed that the recovery from that slump proved the success of his policies.


Annual Naples Winter Wine Festival uncorked

Southwest Floridas richest residents are used to fine dining. But some of them werent quite prepared for how much great food, wine and ambiance $7,500 could buy Friday night.

George Piper walked down the entry hall of Penny and Lee Andersons $25 million mansion/castle, and he was already amazed. And that was before he sampled the food by world-famous Los Angeles chef Michael Cimarusti of Providence restaurant.

The Naples man motioned to the doorway, past the elegant hall lined with columns, 18th-Century oil paintings and gilded silk chairs. I got from that door to here, he said, and Im blown away already.

Thats the whole point, of course.

Its all part of the annual Naples Winter Wine Festival. The $7,500-per-couple ticket also includes entry to todays charity auction.


AFC Telford 2 - 1 Hyde United

HYDE'S dismal run of form continued at the impressive New Buck's Head Stadium on Saturday where, despite a late rally, the Tigers came away with nothing.

Loan signing from Huddersfield Town, Shane Killock made his debut for the Tigers in the heart of the defence, Steve Pickford moved to right back, whilst Danny Warner made way for Chris Lynch on the left.

The defence had a more secure look than in recent games, but Pickford's influence in midfield was sorely missed.

Time after time Hyde were second best in midfield and this contributed to their downfall.

Telford took the lead on 32 minutes when Mark Innes gave the ball away with the Tigers well upfield.

The home side capitalised immediately and Gary Birch, with excellent close control, made no mistake.


Bay Area Vista

Cooking Demonstrations Bloomingdales in SF on Feb. 9th Williams Sonoma in SF on Feb. 16th

1300 Fillmore St. San Francisco, CA 94115

Call: (415) 771-1700


Visit at http://www.1300fillmore.com/

SFNoir

Representatives from SFNoir join us to discuss their current projects and issues including their upcoming Black History Month celebrations.

SFNoir is a presenting arts and culture organization that highlights the contributions and excellence of African Americans, as seen through the efforts, innovations and achievements of African American artists, performers, thinkers and cultural figures, both within their own work and by extension through the influence that work has had on other art-forms and the mainstream culture at large.


Bronx education notebook

Lehman College will host a series of free events for Black History Month, including the college's annual Dr. Martin Luther King Jr. Lecture on Tuesday, Feb. 26, which will feature Bronx District Attorney Robert Johnson as the keynote speaker. The talk, which is open to the public, will take place from 11 a.m. to 12:15 p.m. in the Lovinger Theatre.

A native New Yorker, Johnson is the first African-American district attorney in the history of New York State. He has served the Bronx for more than 20 years, and is committed to community improvement through drug rehabilitation, community outreach and crime prevention.

The series of events is co-sponsored by the Lehman Department of African and African American Studies, the Women's Studies Program, and the Office of Campus Life.


Dothan, Providence face tough foes in Regional

The Rattlers feature 6-foot-6 guard Nick Williams, a Marquette signee, who is averaging 24 points a game. Today’s regional appearance is Dothan’s first under current head coach Terry Goodson and the first for the Tigers since the 2004-05 season when Jim Golden was head coach. Ironically, Dothan and LeFlore played a memorable contest earlier this decade in the 6A state championship game in Birmingham with LeFlore edging the Tigers in the final seconds, 58-57. Florala (17-8), the Dothan Eagle’s other coverage team in action today, hopes the third time in the charm against J.F. Shields. The Panthers have knocked out the Wildcats in regional action the last two years, doing so in the first round last year and in the regional finals two years ago. The Wiregrass does have a defending state champion alive playing in the regional this week.


Versatile dukkah adds spice to the mix

I collect many ingredients to use in my kitchen, but some of the most interesting are found in the assortment of spice mixtures crowding my pantry shelves. Some of the mixtures come from friends, others from my own shopping.

Whenever I am in a new grocery store or an international market, I check out the spice section. There, I find packets, jars and boxes of seasonings that are unfamiliar. I don't always know what to do with them -- and sometimes that doesn't matter. Part of the fun comes from finding new ways to use the intriguing flavors in everyday cooking.

So I was thrilled when my friend Catherine Evans introduced me to dukkah, a spice mixture from Egypt. Evans, who taught cooking classes for children at the Smithsonian Institution, is one of the most intuitive cooks I know.


 
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